Privacy Policy


1. Contents

This Privacy Policy explains how YOUDH™ collects, uses, stores, and shares personal information when you visit Youdh.co.uk, create an account, place an order, contact us, leave a review, or sign up to receive updates from us.

This policy applies to our UK website and UK customers.

YOUDH™ is operated by Ishaq Bouchalma trading as YOUDH™.

Updated: 03/07/2026

2. Personal information we collect

If you create an account on our website, we may collect your name, email address, billing address, delivery address, phone number, account login details, order history, and account preferences.

3. Order and delivery information

When you place an order, we collect information needed to process and deliver your purchase. This may include your name, billing address, delivery address, email address, phone number, order details, payment status, delivery method, and order history.

4. Payment information

Payments on our website are processed through WooPayments and supported payment methods such as Google Pay.

We do not usually receive or store your full card details. Payment information is processed securely by our payment providers.

We may receive limited payment-related information, such as payment status, transaction reference, billing details, and fraud-prevention information.

5. Contact and enquiry information

If you contact us by email, phone, website form, or another communication method, we may collect your name, email address, phone number, order number, message content, and any other information you choose to provide.

6. Review information

If you leave a product review on our website, or through services such as Trustpilot or Google Reviews, we may collect or receive your name, review content, rating, product details, and any other information included in your review.

7. Marketing information

If you sign up to receive newsletters or marketing emails, we may collect your name, email address, marketing preferences, sign-up source, consent status, and information about how you interact with our emails.

8. Technical and usage information

When you visit our website, we may collect technical and usage information such as your IP address, browser type, device type, operating system, pages visited, time spent on the website, referring website, approximate location, and interactions with the website.

9. Cookie and tracking information

We use cookies and similar technologies to operate the website, remember preferences, understand how visitors use the website, improve performance, help prevent spam and fraud, and support analytics and marketing measurement.

10. How we use your personal information

We use personal information for the following purposes:

To provide and manage your website account.
To process, fulfil, and deliver orders.
To take and manage payments.
To send order confirmations, delivery updates, and customer service messages.
To respond to enquiries, complaints, returns, and refund requests.
To provide customer support.
To display and manage product reviews.
To send newsletters and marketing emails where permitted.
To improve our website, products, services, and customer experience.
To understand website performance and customer behaviour.
To help keep our website secure and prevent fraud, spam, and misuse.
To comply with legal, tax, accounting, and regulatory obligations.
To protect our legal rights and resolve disputes.


Our lawful bases for using your personal information

We only use your personal information where we have a lawful basis to do so.

11. Contract

We use your personal information where it is necessary to provide products or services you have requested. This includes creating and managing your account, processing your order, taking payment, delivering your order, handling returns, and providing customer support.

12. Legal obligation

We use your personal information where we need to comply with the law. This may include keeping accounting and tax records, responding to lawful requests, and meeting consumer protection obligations.

13. Legitimate interests

We may use your personal information where it is necessary for our legitimate business interests, provided your rights and interests do not override those interests.

This may include improving our website, responding to customer enquiries, preventing fraud, keeping our website secure, managing reviews, handling disputes, and understanding how customers use our website.

14. Consent

We rely on consent where required by law, including for certain cookies, analytics, marketing emails, and similar technologies.

You can withdraw your consent at any time where we rely on consent.

If you sign up to receive our newsletter, we will use your email address to send you marketing emails about YOUDH™ products, launches, offers, updates, and related content.

We use Mailchimp to manage email marketing.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us at [email protected]

We may still send you service emails that are necessary for your order or account, such as order confirmations, delivery updates, password reset emails, and customer service messages.

15. Cookies and similar technologies

Our website uses cookies and similar technologies. Some cookies are essential for the website to work properly. For example, they may help operate the basket, checkout, account login, security features, and cookie consent settings.

We may also use non-essential cookies and similar technologies for analytics, performance measurement, website improvement, spam prevention, security, and marketing measurement.

16. The tools we use may include

WooCommerce and WordPress cookies for basket, checkout, account, and website functionality.

WP Consent to manage cookie choices.
Google Analytics to understand website usage.
Google Tag Manager to manage website tags.
Google Search Console to understand website visibility and performance in Google Search.
Microsoft Clarity to understand how visitors interact with the website.
Google reCAPTCHA to help prevent spam and abuse.
Mailchimp to manage newsletter signups and email marketing.
Trustpilot and Google Reviews to support customer reviews and feedback.


Where legally required, we will ask for your consent before placing non-essential cookies or similar technologies on your device.

You can manage your cookie choices through our cookie banner or consent tool. You can also control cookies through your browser settings, although disabling some cookies may affect how the website works.

17. Who we share personal information with

We may share personal information with trusted third parties where necessary to operate our business and provide our services. This may include:

Website and ecommerce providers, including WordPress, WooCommerce, Elementor, and related website plugins.
Payment providers, including WooPayments and Google Pay.
Delivery providers, including Royal Mail.Email and marketing providers, including Mailchimp.
Analytics and website performance providers, including Google Analytics, Google Tag Manager, Google Search Console, and Microsoft Clarity.
Security and spam-prevention providers, including Google reCAPTCHA.
Review platforms, including Trustpilot and Google Reviews.
Professional advisers, including accountants, legal advisers, insurers, and business advisers.
Regulators, courts, law enforcement, tax authorities, or other public authorities where required by law.
Potential buyers, investors, or advisers if YOUDH™ is involved in a business sale, restructuring, or transfer.


We do not sell your personal information.

18. Reviews and public content

If you leave a product review on our website, the review may be visible to other visitors.

Your review may display your name, rating, review content, product details, and the date of review, depending on how the review is submitted and displayed.

If you leave a review through Trustpilot or Google Reviews, your review will also be handled in accordance with the privacy policy of that review platform.

19. International transfers

Some of the service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take steps designed to ensure that appropriate safeguards are in place. This may include using providers located in countries with UK adequacy regulations or using appropriate contractual safeguards where required.

20. How long we keep personal information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy.

The retention period depends on the type of information and why we collected it.

Order and transaction records may be kept for accounting, tax, legal, and business record purposes.
Account information is kept while your account remains active, unless we need to keep it longer for legal or business reasons.
Customer service messages may be kept for as long as needed to respond to the enquiry and keep an appropriate business record.
Marketing information is kept until you unsubscribe or withdraw consent, or until we no longer need it for marketing records.
Cookie and analytics data is kept according to the settings of the relevant tool or provider.
Review information may remain published unless it is removed by you, by us, or by the relevant review platform.


When we no longer need personal information, we will delete it, anonymise it, or securely retain it only where we have a lawful reason to do so.

21. Your rights

Under UK data protection law, you may have the following rights in relation to your personal information:

The right to access the personal information we hold about you.
The right to ask us to correct inaccurate or incomplete information.
The right to ask us to delete your personal information in certain circumstances.
The right to ask us to restrict how we use your personal information in certain circumstances.
The right to object to certain uses of your personal information.
The right to receive certain information in a portable format.
The right to withdraw consent where we rely on consent.
The right to complain to the Information Commissioner’s Office.


These rights do not apply in every situation. For example, we may need to keep certain information to comply with legal, accounting, tax, or regulatory obligations.

To exercise your rights, please contact us at [email protected]. We may need to verify your identity before responding to your request.

22. Complaints

If you have a concern about how we use your personal information, please contact us first so that we can try to resolve it.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.
ICO website: https://ico.org.uk
ICO telephone: 0303 123 1113

23. Security

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, and destruction.

However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

24. Children’s privacy

Our website and products are intended for consumers aged 18 and over.

We do not knowingly collect personal information from children. If you believe that a child has provided personal information to us, please contact us at [email protected]

25. Links to other websites

Our website may contain links to third-party websites, plugins, tools, or platforms.

We are not responsible for the privacy practices, content, or security of third-party websites. You should review the privacy policy of any third-party website you visit.

26. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the date at the top of this page. If the changes are significant, we may also provide a more prominent notice on our website or contact you where appropriate.

27. Contact us

If you have any questions about this Privacy Policy or how we use your personal information, please contact us:

Email: [email protected]
Phone: 07300 900 777
Address: YOUDH, 25 Effie Road, Unit 1, London, SW6 1EL, United Kingdom

At YOUDH™ we pride ourselves with 100% Natural, Non-Allergen, Non-Hormone Disrupting Premium grade fragrance oils.

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